Las
Vegas, NV - About
10 years ago the Federal Communications Commission (FCC), began a trend
of deregulation that changed the face of radio broadcasting in the
United States. Medium, and small market broadcast owners were being
purchased left, and right by larger broadcasters, at prices they
couldn't refuse! Not to mention, many of these owners had tremendous
debt loads, and endless overhead. Deregulation also allowed larger
owners to purchase other large media companies to form massive
broadcast conglomerates... which put more little guys out of business.
Today, the radio industry has a new face, and you will find the same
radio group owners in every town U.S.A. such as; Clear Channel,
Cumulus, CBS, and Emmis to name a few... of course there are ONLY a
few!
Community groups from around the country rose to
show
their anger at the FCC for such changes, which eventually silenced many
voices in cities across America. So the government looked into the
concept of Low-Power broadcasting (LP), which includes television, and
radio outlets. There was various criteria for being eligible, mainly
for non-profit, and public service groups. Once again, many small
commercial broadcasters felt left out in the cold. Many applicants must
be screened, and chosen for assigned frequencies
which are available in their area, and must broadcast via low-power
coverage. Once thousands of applicants flooded the FCC for LP outlets,
many were assigned, and then the freeze began. The Feds began to
suspend applications in order to catch up with all of the paperwork,
and massive flux of diverse community interest. Low-power FM radio
would be almost as hard as purchasing an existing FM, which at today's
inflated prices would be a long shot for minority broadcasters with
small budgets.
However, the FCC had a little known broadcast
rule
known as Part 15 (Code
of Federal Regulations; Title 47, Volume 1, Sec. 15.219)
which allows anyone to broadcast a radio station on
the AM band from510-1700 kHz legally!
These stations are known as LPAM (Low-Power AM), and are spreading over
the U.S. at alarming rates since late 2002. Hundreds have signed on,
with commercial, and non-commercial formats serving small, and isolated
communities. Recently a handful have become successful commercially,
even making profits for themselves.
There are limitations however, you are regulated
by
the FCC to not exceed 100 milliwatts, or .1 watt. Also, large cities
such as New York, or Chicago are not real targets for LPAM, since much
AM bandwidth is in use, and high density. Successful outlets are coming
from small isolated towns, and remote
areas; mountain, desert, and island communities. However, many
neighborhood stations are cropping up in many cities, as well as
customized suburban outlets. Many LPAMs have become toys for hobbyists
with a few bucks, and or community groups wishing to target their
public service agendas.
Now for the small broadcaster who was squeezed
out of
business by the big boys, or wanna-be owners who couldn't afford a
broadcast property, Part 15 has become a godsend! Quietly many
commercial formats are being exposed over these LPAM
outlets, which are competing for ad dollars on their own terms. In
addition, many national radio networks are accepting affiliation over
these stations, in terms of expanding their national reach for niche
programming.
In recent years with the explosion of FM radio,
and
now satellite radio services such as Sirius
Radio, the medium has changed due to the digital revolution. The AM
band, once a dominant medium in the early 20th century, is now being
cast away as a broadcast wasteland in the 21st century. Now the radio
industry is seeing new blood pumped into AM, and that entity is Part 15
LPAM broadcasting.
There are many advocates of the LPAM and Part 15
movement today, most respected names in the industry include Keith Hamilton (creator of the Rangemaster transmitter), and Part
15 pioneer William C. Walker.
.
___________________________________________ Learn more on LPAM, I recommend you
visit: Part
15.us,
which shares
valuable information on Part 15, and lists stations across the U.S. In
addition, I've received e-mail from many asking about tech, and
start-up advice for their own operation. You can ONLY broadcast with a FCC Certified
transmitter, with one reliable unit available commercially. The Hamilton
Rangemaster is the unit, and is the best on the market today. I
strongly recommend the
consultation of a veteran radio engineer, who is also well educated on
Part 15 matters.
Digital
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